FacePlugin
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Retail & E-Commerce

Identity Verification for Retail & E-Commerce

Age-restricted sales, account-fraud prevention, and returns abuse all come back to the same question: is this really the person they claim to be? FacePlugin verifies that with face matching, liveness, and ID document recognition running on infrastructure you control.

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Age-restricted sale supportAccount-fraud defenseNo per-check fees

ID document recognition

Read driver’s licenses and ID cards to confirm age or identity at checkout.

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Face match

Confirm the buyer matches the photo on the ID they submitted.

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Liveness detection

Prevent a static photo of someone else’s ID from passing verification.

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Overview

Verifying Customers Without Adding a Cloud Dependency

Retailers and e-commerce platforms run into identity questions more often than they might expect: confirming a buyer is old enough for an age-restricted product, catching account-creation fraud on buy-now-pay-later or high-value orders, and verifying identity on a returns or chargeback dispute. Each of these can be handled with the same core building blocks – read the ID, match the face, confirm liveness.

Running that on FacePlugin’s on-premises SDKs means a high-volume retailer isn’t paying a per-verification cloud fee at checkout scale, and isn’t sending customer ID photos to a third-party API for every order that needs a check.

How FacePlugin Fits

Identity Verification Building Blocks for Retail & E-Commerce

Combine these SDKs — licensed once, run on infrastructure you control — to fit your existing workflow.

ID document recognition

Read driver’s licenses and ID cards to confirm age or identity at checkout.

Face match

Confirm the buyer matches the photo on the ID they submitted.

Liveness detection

Prevent a static photo of someone else’s ID from passing verification.

Account-fraud defense

Flag deepfake or synthetic-identity signals on new high-risk account creation.

Fast checkout flow

Sub-second matching keeps an identity check from slowing down conversion.

Runs on your infrastructure

No per-verification API fee at checkout or account-creation scale.

Use Cases

Where Retail & E-Commerce Teams Put This to Work

Age-restricted purchases

Verify a buyer’s age against their ID for alcohol, tobacco, vaping, or similar restricted products.

Buy-now-pay-later & credit onboarding

Add an identity check before approving a new credit or installment account.

High-value order verification

Confirm identity on orders flagged for fraud review before shipment.

Returns & chargeback disputes

Verify the identity of the person initiating a high-value return or dispute.

FAQ

Frequently Asked Questions

Can this fully automate age-restricted sales compliance?

FacePlugin verifies that the ID presented is genuine and belongs to the person presenting it, and reads the date of birth from it. Whether that satisfies a specific jurisdiction’s age-verification law is a legal question for your compliance team – FacePlugin provides the identity-verification layer, not legal compliance sign-off.

Does FacePlugin integrate with our existing checkout or fraud platform?

FacePlugin is an SDK you call from your own application code, so it integrates wherever you choose to call it – checkout, account creation, or a fraud-review step – rather than shipping as a drop-in plugin for a specific platform.

Is there a per-transaction fee like a cloud verification API?

No. Once licensed, you run unlimited verifications on your own infrastructure with no per-check metering.

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SDKs behind this solution

Ready to Deploy Identity Verification in Retail & E-Commerce?

Talk to our team about your compliance requirements and infrastructure — we’ll point you to the right SDK combination.

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